Sybase

Game, set, perfect match. Sybase teamed up with us to produce four different television spots for the Sybase Open. The obvious challenge was how to connect tennis with the Internet. We came back with a creative concept of virtual tennis being played on the court between two businessmen. With tennis footage on their computers, they play their own heated match. In the end, the defeated opponent throws a wad of paper on the ground and a little ball boy runs into the frame to take it off the court. It was a very funny button to end the match and "take it to the net". The spots aired on the Jumbotron and were an ace for the client.